I remember the creamy-yellow minivan in Green Park market that we walked to in the evening sometimes, for their famous chowmein; delicious, greasy noodles with shredded veggies, neon-red hot sauce and vinegar. If I stood on my tiptoes I could look into the steamy kitchen from the road as they made the ‘chowmein’. We were so ahead of the trend in Green Park. Of course, the van has long disappeared, and I've never had the pleasure of walking to a food van again, but as with most other things in India, I live in hope.
Gourmet food trucks/mobile vans are revolutionizing the food industry today. They're democratizing it too, by taking fancy, gourmet meals to the masses. On the road. The lack of overheads obviously makes the food more affordable, and who minds standing around as you tuck into a perfectly cooked kebab or a slice of piping hot pizza? It’ll be so easy to make ice-cream trucks a rage here in India. So why haven’t we yet? We even have the perfect food – chaat, kathis, pao bhaji, channa bhatura, samosas, kebabs and biryani. The possibilities are endless even within the Indian food genre.
Some argue that the weather doesn’t suit, others that Indians will never eat from a van. Or off the road. Excuse me? Have you been to any chaat stall in India? They’re practically diverting traffic. I think it’s just that no one’s really explored the potential of food trucks. I hope this reassures some aspiring entrepreneur somewhere that there will be an audience. Or maybe I’ll just start one myself. Capital donations are very welcome.
|Kogi - the Korean/Mexican BBQ truck started by Roy Choi|
|Voted one of New York's most popular foods and trucks|
|I loved the name for this pizza truck|
|Another NYC phenomenon|
|Haha. This serves meatballs I'm guessing.|
|The Fojol Bros. beat us. They're 4 Americans serving Indian food and their truck is a rage.|